Keefer Winn Proposal

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Confidential Proposal

Powder Coating Pros

Prepared for Keefer Winn · Formed Digital · May 12, 2026
brandon@formeddigital.com

Keefer, thanks for the call. You've got a real situation most business owners would kill for — you're the only powder coater around Paris, and people are driving 60 miles to find you. The problem is, if someone doesn't already know you, they can't find you online. Let's fix that.

Before I lay out the options, I want to address the elephant in the room: you told me you spent thousands before and got nothing back. Here's why that happened and why this is different.

Why the Last Spend Didn't Work

Most companies that sell websites to small businesses do one thing: they build a site, hand it over, and disappear. No Google Business Profile setup. No local SEO. No review strategy. No ongoing monitoring.

It's like building a beautiful storefront on a dead-end road with no sign and no lights. The site exists, but Google has no reason to show it to anyone searching for you.

What we do differently:

  1. Google Business Profile comes first. When someone in Paris searches "powder coating near me," the GBP is what shows up — not a website. A properly set up GBP with photos, services, and reviews can start driving phone calls within 2–4 weeks, even before the website launches.
  2. We stay on. We don't build, hand over, and vanish. Ongoing maintenance means we're actively monitoring your presence, posting to GBP, tracking search rankings, and making sure everything keeps working.
  3. We think like a small shop, not a big agency. You said the last company was "too big" and didn't give you personal attention. We're a small team of two. You'll talk to the same people — not a rotating account manager or a chatbot.

The Opportunity

You have a monopoly on powder coating around Paris, TX. The closest competition is in Greenville. Customers are already driving up to 60 miles to reach you — Ag-Pro, Bull One, walk-in automotive work.

Every person in Paris, Clarksville, Hugo, Cooper, and surrounding towns who searches "powder coating near me" right now gets nothing. No website. No Google listing. No phone number. They either give up, call someone in Greenville, or assume nobody does it locally.

You don't need to beat competitors. You just need to stop being invisible.

Option A — Foundation ($2,850)

Best for: Getting found quickly. Fastest path to phone calls.

Website (5 pages) — $2,500

  • Mobile-responsive site: Home, Services, Gallery/Before-After, About, Contact
  • Built to rank in local search (title tags, meta descriptions, keyword targeting)
  • Contact form that goes directly to your phone
  • Domain name (powdercoatingprostx.com or your choice — included at no charge)

Google Business Profile Setup — $350 add-on

  • Full profile creation and optimization
  • Service categories, hours, service area mapped
  • Before/after photos optimized
  • Initial GBP posts (signals to Google that you're active)
  • Yelp listing cleanup — address old "Keefer Winn Kustoms" listing and redirect to Powder Coating Pros

Bonus: Google Workspace Email — $0 from us

  • Professional email (keefer@powdercoatingprostx.com) with full Gmail interface
  • We handle the setup at no charge (normally a $150 add-on)
  • Google charges ~$7/month directly. No markup from us.

Total: $2,850

What to expect:

  • Week 1–2: GBP verified and live, site being built
  • Week 2–4: Phone calls start coming in from GBP (even before the site launches)
  • Month 1–3: Steady growth as the site gets indexed and ranks
  • Month 6+: Consistent, predictable lead flow from search

Monthly maintenance: $59/mo — Hosting, SSL, security updates, daily backups, 1 content edit/month

Option B — Professional ($4,500)

Best for: Deeper web presence that ranks for more search terms and captures more of the market.

Total: $4,500 + monthly maintenance (starts month 2)

Maintenance options: $59/mo Essential or $99/mo Growth (3 edits/mo, 2 GBP posts/mo, monthly SEO report)

About Your Website — Ownership & Maintenance

I want to be clear because you told me the last company took your site down when you stopped paying. That won't happen here.

The website is yours. After your final payment, you own the site, the domain, and the content. Period. I will never take it down or hold it hostage.

How maintenance works: The monthly fee covers hosting, security updates, SSL, daily backups, and monitoring. If you ever decide you don't want maintenance:

  • The site stays up — I'll help you move it to another host, or you can manage it yourself
  • What you lose: automatic updates, security patches, backups, content edits
  • What you keep: the website, the domain, the GBP, Google Workspace — everything you paid for

Add-On: Social Media Rebuild (+$500)

Available with either option, but only after the appeal process clears your flag.

  • Walk you through the Meta appeal process personally
  • Once reinstated: Facebook page setup, cover/profile images, initial 5–10 posts
  • Instagram setup if you want it
  • Content calendar template

Important: If the appeal doesn't succeed, there's no charge. We can't build on banned accounts.

Phase 2: Winn Excavation — Discounted Replicate

You mentioned Excavation is the bigger-money business — one job runs $5,000 to $20,000+. You also said you're not sure you want to market it right now. That's smart. Let's prove Powder Coating works first.

Here's the offer: If you decide to build the Excavation site within 6 months of Powder Coating going live, you get the same package at a discount:

Powder Coating TierExcavation PackageRegularPhase 2Savings
Foundation5-page site + domain + email$2,850$2,000$850
Professional10-page site + GBP + Workspace$4,500$3,500$1,000

Why the discount: Once we've built your first site, the pattern is set. The second goes faster, and the savings go to you.

Timing: You control the clock. When you're ready and Powder Coating is producing results, we launch Phase 2.

"You've got a monopoly on powder coating and you're invisible online. Every person in Paris searching for 'powder coating near me' gets nothing — they either give up or drive to Greenville. Let's fix that first, prove it works, then decide if we even need to touch the excavation side."

Next Steps

  1. Pick your option. Option A ($2,850) gets you found fast. Option B ($4,500) builds a deeper presence.
  2. Send your deposit (50% to start, 50% at launch).
  3. Send us your stuff — photos of your shop, before/after work, equipment, logo if you have one.
  4. We get to work. GBP first (faster calls), then the site.

I'll follow up in a day or two to answer any questions. No pressure, no rush. I'd rather you feel good about the decision than feel sold.